VETERANS CAMPAIGNS | FITBIT
I was proud to work on campaigns that supported veterans and Wounded Warriors.
I was lucky to have Google’s veterans groups for in-house headline testing (they picked my favorite!)
To support this first-ever campaign, I interviewed and ghost-wrote a blog post for a Don Morrell, an avid Fitbit user and Army vet whose Fitbit device helped him discover a heart condition he never knew he had. Read the full story.
I had the pleasure of interviewing and photographing this group of Wounded Warriors who’d been offered health coaching as part of their Fitbit program. We ran this loop at Wounded Warrior events across the country.
concepts | creative direction | photography | copywriting